What is the basic principle of writing?
One of the fundamentals of writing is to answer a question or the need of your audience. Then, you must use another fundamental: write with substance. "What do you want to happen?" should be the primary query of your copywriting. If you are writing about any kind of process or procedure, for example, how to get rid of mosquitoes and maintain them away, there is only one word that will grab people's attention.
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